The Trade Desk sees total gross spending of at least $3.2 billion in 2019, up at least 36% since the outlay on its platform in 2018.
The Trade Desk sees revenue rising 36% to $637 million for all of 2019 and climbing 35% to $116 million during the seasonally sleepy first quarter.
It sees margins contracting to the point that adjusted EBITDA moves just 14% higher to $182 million this year.
1. Revenue up 56%
2. more than doubled
The reason for the impressive profitability? The Trade Desk's revenue continues to outpace the company's spending. Overall, operating expenses of $111.5 million grew just 52% year over year compared to sales that jumped 56%. As long as The Trade Desk continues to grow revenue faster than costs, profits will continue to soar.
3. Advertising on key channels soared
4. A $725 billion opportunity
5. The future looks bright