In a worst-case scenario, John Riccitiello, the CEO of Unity Engine, sold shares at $40. He then made a questionable decision, announcing plans to charge customers for every new installation of their game after a certain threshold. Unity would track these installations of its software, causing the price to drop below the $30 resistance mark, reaching a low of $25. Many developers are now migrating from Unity to Unreal, citing a lack of trust in the CEO and issues with unfinished, buggy products. This could result in lower earnings for Unity by the end of 2023. However, implementing the new contract in 2024, which charges $0.20 per installation and constant new users, may boost Unity's revenue.