$ULTA Selling could get very intensive post earnings. Bearish

Ulta stock holds a lot of profit for longer term investors and the sell volume profile in the last week signals they wise investors are banking those profits and letting the madness ensue post earnings. Ulta has a history of volatility in the days following earnings and the chart indicates that the selling will continue, if the breakout level at approx $315 is broken, stop losses will trigger and anywhere from $300- $280 will be the next support.