What a stage 3 top looks like - Stock short idea (VEEV)

NYSE:VEEV   Veeva Systems Inc
Some basic rules I have for shorting:

Must be below all key moving averages on the daily time frame - 10d/20d/50d/200dma
Broke down from a stage 3 top or in a stage 4 decline
Basing period / consolidation - the longer the better
Low relative strength rating (not RSI - people mistake the two)
Group/industry must be weak on a relative basis
Ideally earnings and margins are declining

The do-nots:

I do not short stocks because they are "extended"
Never short stocks in stage 1 bases or stage 2 uptrends, nor stage 3 tops until a breakdown is confirmed
Do not short biotech, small caps/low market capitalization - I want to short something that's generally too big to get acquired

Here's a view of VEEV on the daily time frame:
Comment: VEEV has not been a good short compared to other stocks that got crushed in recent weeks, but for educational purposes - VEEV never reclaimed significant levels to get out of the short position and the short still remains valid as it got rejected by the neckline, 10wema, and setting up for continued downside into next week as it builds out a small handle below the H&S

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