We saw this last year when the AAL Merger was first talked about and then every single Airline ripped to the upside. Well, I think this will happen with the Cable companies as well. I personally am long Calls in CMCSA , DTV, and TWX . I have no position on in VIAB , but if I see Huge institutional order flow and activity in the Options market, I will look to get LONG VIAB as well. This merger between CMCSA and TWC is not just good for both of those , but it is good for ALL Cable , so keep an eye on VIAB as it breaks the to the upside.