WFM - Gap Below

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There is a gap between 51.88 and 51.52. If price comes to fill this gap, look to go long.

The next line of resistance is around 54.00.

Customer Sentiment.
Customers love Whole Foods. Every yelp store review you check, you'll see that the customers complain of the prices and of the crowdedness, but love the food. So if Whole Foods stores are generally crowded, then they're picking good locations, they're selling a lot, and they have room to expand with new stores.

2014 drop off:
Price dropped off last June. This is because of missed earnings reports due to expenses. The expenses are new stores, and all of this information is available in the financial report on the company website.

Whole foods has expanded with many new stores in the past three years.

Whole foods does seem to compensate their employees better than other grocery stores. In contrast, you have Walmart workers who are surviving on food stamps and in-store food donation bins, for the workers, who work for minimum wage to sell a mix of chinese imports and now some organic food. I think Walmart and the others don't get the idea. Worker sentiment matters because when the workers are underpaid, they treat the customers worse, and sometimes they go on strike, which is something to watch out for.

Whole foods has been expanding into a market that is gaining popularity. I don't see this trend changing soon. I have a good feeling about the February earnings report and the company as a whole.

When consumers have more money, they will buy healthier food. Whole Foods is one of the better grocery stores.
That worked.
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