By Ion Jauregui – Analyst at ActivTrades
Walmart Inc. is intensifying its strategy to compete directly with Amazon.com Inc. in the fast-delivery segment, betting on the conversion of logistics space within its own physical stores. The company has begun trials in Dallas to transform storage areas into micro distribution centers dedicated to its marketplace, aiming to significantly reduce delivery times.
The move seeks to optimize a network that currently presents frictions: shipments from central warehouses can take between one and two days, while products shipped directly by third-party sellers often take even longer. With the support of artificial intelligence to manage inventory and decide which products to store locally, Walmart aims to achieve deliveries in under three hours for a larger share of orders, strengthening its value proposition against its main competitor.
This push comes in a context of strong growth in Walmart’s marketplace, which is expanding at rates close to 20% annually. However, its scale remains significantly smaller than that of Amazon in the United States, highlighting both the existing competitive gap and the expansion potential ahead.
Technical analysis: Walmart vs Amazon
From a technical standpoint, WMT maintains a long-term bullish structure, supported by a sequence of higher highs and higher lows on the weekly chart. However, after reaching all-time highs, the price has entered a lateral consolidation phase in recent months, reflecting a pause in momentum.
The current range is well defined, with a point of control (POC) around 118 dollars, acting as the axis of the movement. Immediate support levels are located at 115.24 and 109.59 dollars, while key resistance is found in the 128.93-dollar area. On the daily chart, the price has moved above the 100-day moving average, although it still struggles to sustainably hold above the 50-day moving average, limiting confirmation of a new impulsive leg higher.
Regarding indicators, the RSI remains in neutral territory, reflecting a lack of clear momentum, while the MACD shows a moderate bullish bias, although without a significant expansion in the histogram. This context suggests that, unless the 128.93-dollar resistance is clearly broken, the most likely scenario remains continued sideways movement, with potential pullbacks toward the POC. A strong breakout would open the door to a new test of all-time highs.
On its side, AMZN also presents a long-term bullish structure, although with a more volatile dynamic. Since late last year, the stock has been developing a broad sideways range, within which it has recently reactivated its short-term uptrend after bouncing from the 200.41-dollar support area.
Currently, the price is trading at the upper end of the range, after breaking intermediate resistances and holding above the 50-day moving average. The 231.41-dollar level (POC) now acts as dynamic support, while the 248–250-dollar zone represents a critical resistance area that has recently been breached. However, this breakout shows signs of exhaustion.
The RSI stands in overbought territory (around 76), increasing the probability of short-term corrective moves. Meanwhile, the MACD remains in positive territory but with a deceleration in the histogram, suggesting fading momentum. In this context, if the price fails to consolidate above recent highs, a corrective move toward the POC area is likely before another upward attempt.
Logistics duel and bullish bias
In relative terms, Walmart shows a more defensive and stable profile, supported by its exposure to essential consumption and its physical network optimization, while Amazon retains higher growth potential, albeit with greater sensitivity to macroeconomic and technological expectations.
Walmart’s push into proximity logistics reinforces direct competition with Amazon in one of the key drivers of e-commerce: delivery speed. From a technical perspective, both stocks maintain constructive structures, although with differentiated risk profiles, positioning them as complementary alternatives within the retail and technology sector.
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The information provided does not constitute investment research. The material has not been prepared in accordance with the legal requirements designed to promote the independence of investment research and such should be considered a marketing communication.
All information has been prepared by ActivTrades ("AT"). The information does not contain a record of AT's prices, or an offer of or solicitation for a transaction in any financial instrument. No representation or warranty is given as to the accuracy or completeness of this information.
Any material provided does not have regard to the specific investment objective and financial situation of any person who may receive it. Past performance and forecasting are not a synonym of a reliable indicator of future performance. AT provides an execution-only service. Consequently, any person acting on the information provided does so at their own risk. Political risk is unpredictable. Central bank actions can vary. Platform tools do not guarantee success.
Walmart Inc. is intensifying its strategy to compete directly with Amazon.com Inc. in the fast-delivery segment, betting on the conversion of logistics space within its own physical stores. The company has begun trials in Dallas to transform storage areas into micro distribution centers dedicated to its marketplace, aiming to significantly reduce delivery times.
The move seeks to optimize a network that currently presents frictions: shipments from central warehouses can take between one and two days, while products shipped directly by third-party sellers often take even longer. With the support of artificial intelligence to manage inventory and decide which products to store locally, Walmart aims to achieve deliveries in under three hours for a larger share of orders, strengthening its value proposition against its main competitor.
This push comes in a context of strong growth in Walmart’s marketplace, which is expanding at rates close to 20% annually. However, its scale remains significantly smaller than that of Amazon in the United States, highlighting both the existing competitive gap and the expansion potential ahead.
Technical analysis: Walmart vs Amazon
From a technical standpoint, WMT maintains a long-term bullish structure, supported by a sequence of higher highs and higher lows on the weekly chart. However, after reaching all-time highs, the price has entered a lateral consolidation phase in recent months, reflecting a pause in momentum.
The current range is well defined, with a point of control (POC) around 118 dollars, acting as the axis of the movement. Immediate support levels are located at 115.24 and 109.59 dollars, while key resistance is found in the 128.93-dollar area. On the daily chart, the price has moved above the 100-day moving average, although it still struggles to sustainably hold above the 50-day moving average, limiting confirmation of a new impulsive leg higher.
Regarding indicators, the RSI remains in neutral territory, reflecting a lack of clear momentum, while the MACD shows a moderate bullish bias, although without a significant expansion in the histogram. This context suggests that, unless the 128.93-dollar resistance is clearly broken, the most likely scenario remains continued sideways movement, with potential pullbacks toward the POC. A strong breakout would open the door to a new test of all-time highs.
On its side, AMZN also presents a long-term bullish structure, although with a more volatile dynamic. Since late last year, the stock has been developing a broad sideways range, within which it has recently reactivated its short-term uptrend after bouncing from the 200.41-dollar support area.
Currently, the price is trading at the upper end of the range, after breaking intermediate resistances and holding above the 50-day moving average. The 231.41-dollar level (POC) now acts as dynamic support, while the 248–250-dollar zone represents a critical resistance area that has recently been breached. However, this breakout shows signs of exhaustion.
The RSI stands in overbought territory (around 76), increasing the probability of short-term corrective moves. Meanwhile, the MACD remains in positive territory but with a deceleration in the histogram, suggesting fading momentum. In this context, if the price fails to consolidate above recent highs, a corrective move toward the POC area is likely before another upward attempt.
Logistics duel and bullish bias
In relative terms, Walmart shows a more defensive and stable profile, supported by its exposure to essential consumption and its physical network optimization, while Amazon retains higher growth potential, albeit with greater sensitivity to macroeconomic and technological expectations.
Walmart’s push into proximity logistics reinforces direct competition with Amazon in one of the key drivers of e-commerce: delivery speed. From a technical perspective, both stocks maintain constructive structures, although with differentiated risk profiles, positioning them as complementary alternatives within the retail and technology sector.
*******************************************************************************************
The information provided does not constitute investment research. The material has not been prepared in accordance with the legal requirements designed to promote the independence of investment research and such should be considered a marketing communication.
All information has been prepared by ActivTrades ("AT"). The information does not contain a record of AT's prices, or an offer of or solicitation for a transaction in any financial instrument. No representation or warranty is given as to the accuracy or completeness of this information.
Any material provided does not have regard to the specific investment objective and financial situation of any person who may receive it. Past performance and forecasting are not a synonym of a reliable indicator of future performance. AT provides an execution-only service. Consequently, any person acting on the information provided does so at their own risk. Political risk is unpredictable. Central bank actions can vary. Platform tools do not guarantee success.
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The information and publications are not meant to be, and do not constitute, financial, investment, trading, or other types of advice or recommendations supplied or endorsed by TradingView. Read more in the Terms of Use.
Disclaimer
The information and publications are not meant to be, and do not constitute, financial, investment, trading, or other types of advice or recommendations supplied or endorsed by TradingView. Read more in the Terms of Use.