Ripple has been successful in developing cross-border payment solution, adding a substantial number of partners to its network. However, its most popular products are not structured to utilize the the XRP ledger.
At the same, its distributed ledger product, xRapid was just released to the market, and time should pass before we can make conclusions about real adoption.
The controversy over the security status of XRP token will remain. The risk will be present before there is a clear decision from the SEC and investors should weigh that risk according to their individual risk tolerance.
Also, there are long term risks present from in the form of large financial giants looking towards developing their own blockchain solutions. However, with those projects still in a testing phase, the magnitude of their impact on the market is hard to measure.
The company has been building network effects and developing a customer base at a very fast pace. Ripple presented real solutions for real customers, not trying to force its clients into the blockchain world. With the release of xRapid, the company could capitalize on the current user base since it would further decrease the costs and time of cross-border transactions. This could push the adoption of XRP ledger and the demand for XRP token.
At the moment, in our opinion, Ripples’ strengths outweigh its risks.

5/16 Update
You may consider taking profit at around 0.53
Could go back down to 0.366 and 0.28 (new BLs)
Personally, I will be HODLing

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