Company analysis looks at slew of data, from quantitative information
in the financial statements like the balance sheet (assets, liabilities and equity), income statement (revenues, expenses and profit) and cashflow (cash inflows and outflows) to qualitative information about the business model, management, the goods and services, competitive advantage and the industry in which it operates. Understanding how these elements work together provides an edge in understanding where a stock price may go.
This information is used to determine the fair value of a stock and if this differs from the current market price, this means the company is over- or undervalued. Certain measures like price to earnings help to find bargain stocks with upside potential while the debt to equity ratio is used to find investments with little risk. TradingView has a helpful feature called the earnings calendar that ties earnings, earning estimates, dividends and splits to the time scale in an intuitive way.