Sydney Sweeney and American EagleWe had an outbreak on the internet.
Jeans or genes?
A seemingly outlandish debate regarding a seemingly insignificant commercial during a time NYSE:AEO is at its historical low in recent years.
Now #Trump is appraising #Sydney after he learned that she is a registered Republican.
Coincidence? I think not.
Here is what I think how it happened:
NYSE:AEO management team looked at their stock price, and went "huh. we gotta do something about this. Our company is failing". What's the secret to a success retail store?
Exposure. Attention. Publicity.
What could be better than the cultural slash between Woke movement and its counterpart? NONE.
For whatever backlash it has, it's one of the most successful marketing campaign for retailers this year. Now almost everybody is talking about it. Whether you have visited an NYSE:AEO store or not, now it is the first one on your mind when you think of clothing companies.
And for those up against NYSE:AEO , they don't appear to me as the target audience to $AEO.
Internet fuzz like this cannot be understimated, especially for a company with around $1B market cap.
