Snap
SNAP Long ? - AnalysisSNAP's main issues are mostly linked to value capture and its CEO. The platform has a wide and big audience that uses the platform on a monthly basis. Based on Google, their monthly users is around 900 million, which is more than Twitter (540 million users). As such, if SNAP could use a simple core idea around its users to make money, they could be generating a lot of cash, hence having a strong cash flow. However, the platform has had a lot of issues in terms of conversions for its advertisers, resulting in weaker ad performance compared to other apps such as TikTok, YouTube, etc. Moreover, SNAP only recently became quarterly profitable after its big loss of 200 million USD during Q2 2025. Recently, SNAP has tried to offer their AR products, but will these generate a good solid cash flow for the company? It seems that SNAP should shift their business model in order to get money from their users in terms of watch time/app usage. It might be the right move to change CEO, who is currently the founder of SNAP, so that the company shifts direction and captures the value it should based on its big audience.
Disclaimer:
This analysis is for informational and educational purposes only and does not constitute financial advice, investment recommendation, or an offer to buy or sell any securities. Asset prices, valuations, and performance metrics are subject to change and may be outdated. Always conduct your own due diligence and consult with a licensed financial advisor before making investment decisions. The information presented may contain inaccuracies and should not be solely relied upon for financial decisions. I am not a licensed financial advisor or professional trader. I am not personally liable for your own losses; this is not financial advice.
Amid Steep Sell-Off, Citing a Balanced Risk-Reward ProfileStifel Upgrades Snap Inc. Amid Steep Sell-Off, Citing a Balanced Risk-Reward Profile
Investment firm Stifel has revised its rating on Snap Inc. (NYSE: SNAP) to “Hold” from a more cautious previous stance, signaling a shift in perspective driven primarily by the stock's substantial and rapid depreciation. The firm argues that the precipitous decline—approximately 37% year-to-date and 33% since late January—has largely balanced the scales between the company's well-documented operational challenges and its current valuation, creating a more neutral risk-reward scenario at present levels. Stifel maintained its price target of $5.50.
Context: From Downgrade to Upgrade
Stifel’s prior downgrade was rooted in a trio of fundamental concerns: a shrinking user base in the critical North American market, underutilized monetization features, and advertising tools that lag behind more sophisticated competitors like Meta and TikTok. These shortcomings were seen as limiting Snap's ability to effectively compete for digital marketing budgets. While the brokerage acknowledges these structural issues persist and have not been resolved, the analytical pivot hinges on the belief that the severity of the recent stock sell-off has now adequately discounted these ongoing pressures. The valuation, in their view, has reset to a point where the downside risk from these known headwinds is now more fairly balanced against any potential upside from operational improvements or strategic developments.
Persistent Fundamental Headwinds
Recent corporate updates have underscored the challenges that initially drove the negative sentiment. Snap's fourth-quarter earnings report revealed a sequential decline of 3 million global daily active users (DAUs), including a significant loss of 4 million users in North America. Compounding this, management announced a strategic reduction in spending on community growth marketing, a move intended to improve profitability but one that is expected to further pressure user engagement metrics in the near term.
On the monetization front, advertising growth remains anemic, failing to gain meaningful momentum in a competitive digital ad landscape. Furthermore, a significant source of potential revenue upside remains shrouded in uncertainty. The company's previously announced proposed partnership with AI firm Perplexity—which involved a $400 million placement fee for a one-year integration—has yet to be finalized for a broader rollout. Due to this lack of a definitive agreement, Snap did not include any contribution from this deal in its financial guidance, leaving a notable gap in its near-term revenue trajectory.
Glimmers of Offsetting Potential
Despite these challenges, Stifel identifies several factors that provide a counterbalance and support the upgraded "Hold" rating. The firm notes that a finalized agreement with Perplexity could serve as a tangible catalyst, improving market sentiment and allowing for the reintroduction of incremental revenue into forward estimates. Additionally, Stifel highlights the continued, albeit quieter, success of Snap's subscription business, Snapchat+. The service reached 24 million subscribers following strong net additions in Q4. This growing, high-margin revenue stream represents a durable and partially user-funded model that can help offset volatility in the advertising business and demonstrates a segment of the user base willing to pay for premium features.
Valuation Reset Creates a New Baseline
A central pillar of Stifel's analysis is the stock's dramatically reset valuation. At current trading levels, Snap now trades at approximately 1.4 times next-twelve-month sales, a multiple that sits well below its historical average. This compression suggests the market has aggressively de-risked the stock, stripping out previous premiums for growth that now appear unrealistic. This valuation reset provides a new, lower baseline from which the stock can potentially stabilize, as much of the negative news appears to be priced in.
Technical Framework for Trading
For market participants, the technical landscape following such a pronounced decline offers defined parameters:
Critical Danger Zone: $5.00 – A breach below this key psychological and technical level could indicate a breakdown of the current consolidation and signal a potential acceleration of the downtrend, invalidating the "balanced" risk-reward thesis.
Near-Term Take-Profit/Target: $7.00 – This level represents a significant area of resistance where the stock could face selling pressure. A move toward this target would correspond with a meaningful recovery from oversold conditions and likely align with positive developments, such as a finalized Perplexity deal or stabilization in user metrics.
Conclusion: A Neutral Stance on a Stabilizing Story
In summary, Stifel's upgrade to "Hold" is less an endorsement of Snap's near-term business momentum and more an acknowledgment that the stock's punishing decline has created a valuation floor. The investment case is now characterized by a standoff between persistent fundamental weaknesses in user growth and advertising against a discounted share price and potential catalysts from partnerships and subscriptions. The recommendation suggests that for existing shareholders, the risk of further material downside may be limited, while for new investors, the stock offers a speculative opportunity with defined technical levels—albeit one that requires patience and a clear understanding of the ongoing operational challenges the company must overcome.
SNAP Options Ahead of EarningsIf you haven`t sold the top on SNAP:
Now analyzing the options chain and the chart patterns of SNAP prior to the earnings report this week,
I would consider purchasing the 10usd strike price Calls with
an expiration date of 2026-6-18,
for a premium of approximately $0.36.
If these options prove to be profitable prior to the earnings release, I would sell at least half of them.
SNAP: 2026 Bull Case Driven by AI and AR InnovationIf you haven`t sold the double top on SNAP:
nor bought the dip afterwards:
As we enter 2026, Snap Inc. (SNAP) presents a compelling bullish case for investors willing to bet on a social media turnaround story.
Trading around $7.53 with a market cap of approximately $13 billion, the stock is down 91% from its 2021 all-time high, yet it boasts a rock-bottom valuation—price-to-sales near 2.2x, one of its cheapest since the 2017 IPO.
With monthly active users (MAUs) approaching 1 billion and daily active users (DAUs) at 477 million (up 8% YoY in Q3 2025), SNAP’s scale is undervalued compared to peers like Meta or Pinterest, setting the stage for a potential rebound if execution aligns.
Key tailwinds include SNAP’s aggressive push into AI and AR technologies.
Recent partnerships, such as the $400 million deal with Perplexity AI for enhanced search features in Snapchat, signal innovation that could boost user engagement and ad revenue.
The upcoming 2026 launch of lightweight AR Specs glasses aims to capitalize on augmented reality commerce, while Snapchat+ subscriptions are already generating ~$700 million in annual recurring revenue.
Q3 2025 results showed 10% revenue growth to $1.507 billion and positive free cash flow of $93 million, hinting at improving margins amid cost-cutting efforts. Analysts’ consensus 12-month target sits at $9.86, implying ~30% upside, with some optimistic calls reaching $13–16.
On X (formerly Twitter), sentiment leans bullish for 2026: many traders call it a “buy & forget” stock at current levels, with several predicting targets of $17+ in the coming months and $40+ by year-end.
Others highlight parallels to Spotify’s (SPOT) 10x run post-profit inflection, noting SNAP’s forward P/E compression to 17x. Reddit discussions emphasize non-U.S. user growth and emerging revenue streams (AI features, AR commerce, subscriptions) as key catalysts for a potential 2–3x winner.
Of course, risks persist: Regulatory pressures (e.g., age restrictions in the UK and Australia) and competition from TikTok could cap growth, while recent insider sales add caution.
Still, with Q4 2025 earnings on February 3 potentially serving as a catalyst, SNAP’s asymmetric upside makes it a speculative buy for those eyeing tech recovery plays in 2026.
If AI/AR bets pay off, this stock could snap back strongly.
New All Time Highs - Bullish Price ActionToday the S&P500 made new all time highs.
It was a perfect breakout trend day and breakout.
Today we were able to trim and take profits on some of our long exposure.
We trimmed and sold NASDAQ:AMZN NYSE:SNAP NASDAQ:TEM NYSE:SMR
When the market is giving you all time highs and higher highs its always a good time to pair back longs.
Tomorrow we have some employment data that could gap the market higher.
If we can confirm a weekly chart breakout the probabilities of hitting 7k on spx is very likely.
SNAP is sitting on its biggest support in years— a make-or-breakSnap Inc. (SNAP) has spent the last two years in a slow, grinding consolidation after one of the largest boom-and-bust cycles in recent tech-stock history. Following its explosive rally to the $80 region during the 2021 tech mania, the stock collapsed sharply as advertising revenue weakened, interest rates surged, and competition from Meta and TikTok intensified. That sell-off pushed SNAP back to long-term support between $8 and $17 — the same zone that acted as a base in 2020. Today, price is still hovering around that level, suggesting the market is waiting for a major catalyst.
Technically, this support zone remains the most important area on the chart. Every dip into the $8 range has attracted buyers, but momentum remains weak. The weekly RSI sits at 52, showing neutral momentum with no clear trend direction. Volume spikes throughout 2024–2025 signal heavy accumulation and distribution, showing that institutions are active but undecided. The longer price stays here, the bigger the next move will likely be.
The bullish case is simple: if SNAP holds above long-term support and breaks above $10, the stock could attempt a recovery toward $15. That would require improvement in ad revenue, stabilization of user growth, and broader recovery in risk assets. On the other hand, a weekly close below $8 exposes new lows, at around $4, signalling that long-term holders are finally giving up. For now, the chart says one thing: equilibrium.
Investors should continue watching the support zone, volume behavior, and any fundamental developments in digital advertising. Until SNAP breaks away from this range, the stock remains in a waiting game, but the compression suggests the next trend could be strong.
SNAP oversold, preparing to reverse upAfter oversold, SNAP slightly sideways with above average volume. Price is too low, back to 01.2019 price. So, the possibility of bullish reversal is very high.
The price now (Closed on 08.19.2025): $7.18.
Price target: $8.93/ $11.38/ $12.94.
Stop loss: $6.69.
Risk/ Reward ratio: 3.57.
IMO, amateur trader.
Snapchat Highest Daily Volume Candle since 2022Snapchat has backtested the daily 50MA today and bounced sharply.
We are long Snapchat for the second time....this is a free trade idea (not FA advice)
When a stock shows relative strength in a weak market you better take notes.
The amount of volume on Snap today is so impressive.
Something big is brewing almost like a buyout is coming.
Showing massive big players accumulating...
SNAP LONG IDEA - "CEO: STARTUP STYLE RETURN POTENTIAL" NYSE:SNAP SPARKS:REDDIT NASDAQ:META NYSE:PINS
I believe the upside is massive compared to the limited downside. Snap got an offer of 30 billion from Google back in 2017. Since then Snap has grewn from 187 million Daily Active Users to 470 million DAU. With todays cash burn snap should be well financed at least through 2026.
Letter from CEO 08.sept: Our current stock price reflects doubt. At this valuation, there’s startup-style return potential. But unlike a seed-stage company, we’re a team of 5,000, serving almost half a billion people every day. That means extreme accountability. Every line of code, every sales call, every minute, every day matters.
All thoughts are appreciated.
Snapchat: A Value Play with Growth Upside About to SNAP?I like beaten-down stocks. They often trade at a discount when compared to their intrinsic value. Of course, this needs to be backed by prospects of growth and a path to profitability.
I think $NYSE: SNAP gives us this. The stock is donw 88% since its all-time high in 2021. At the same time, the number of users (DAU) is growing, and margins are improving and the business metrics are telling me that this stock has a good risk/reward profile.
Currently, SNAP reminds of NASDAQ:META in 2021/22 when the stock price dropped over 70%, to later recover by 600%.
The forward PE is at 10, and the PS ratio is at 2.1, which, when compared to competitors like META, represents a good discount.
Here's my fundamental analysis. 🥂
THE GOOD:
The number of users (DAU and MAU) continues to grow. Q2 2025 saw MAUs hit 932 million (up 7% YoY) and DAUs 469 million, with time spent up 23%.
Ads remain ~87% of revenue ($5.36 billion full-year 2024, up 16% YoY—the fastest since 2021), but AI tools like 7/0 Optimization (performance-based bidding) and Sponsored Snaps (20-30% higher conversions) doubled active advertisers in 2024. In addition, user subscriptions are also growing fast.
AR lenses (8 billion daily uses, up 20% YoY) boost e-commerce conversions 30%, positioning Snap for the $100 billion+ AR market by 2030.
Adjusted EBITDA flipped positive at $41 million, with free cash flow at $24 million quarterly ($392 million TTM).
Cash hoard: $2.89 billion, providing 2+ years' runway without dilution.
Trading at 2.11x TTM sales (vs. S&P 500's 3.1x and peers like Pinterest at 5x), SNAP embeds deep pessimism.
Analysts' median price target is at $9, providing some safety margin.
THE BAD
Despite user growth, monetization lags: Global ARPU stagnated at $2.87 in Q2 2025 (vs. Meta's $11.89).
Snap's growth slowed to 9% in Q2 (the slowest in a year), with Q3 guidance at 10-12% ($1.475-1.505 billion).
Debt-to-equity at 202.57% (2.03x) raises leverage risks.
Instagram/TikTok copy features (e.g., Stories, Reels), eroding Snapchat uniqueness.
MOVING FORWARD
Snapchat continues to make strong investments in R&D and its AI capabilities.
User premium subscriptions are growing very significantly, and they might cross $1 billion 2026 in recurring revenue.
TECHNICAL ANALYSIS
There's a strong resistance at the $7 level. This level has been acting as a resistance since 2022.
WHAT I'M DOING
I'm allocating around 0.5% of my portfolio to SNAP. Going to move with caution, considering this stock is quite volatile and there are still many uncertainties. I might DCA in case the price drops while the fundamentals are good.
Quick note: I'm just sharing my journey - not financial advice! 😊
Evan kindly step down for the sake of shareholders! - NYSE:SNAP has one of the highest concentration of Gen Z who use NYSE:SNAP on a daily basis.
- C-level leadership is clown at NYSE:SNAP who have gotten rich by cashing out big time on the expense of shareholders
- Leadership should be ejected for the sake of shareholders, The day Evan steps down, NYSE:SNAP will fly
- Bulls have defended $7 support one more time. Idk how long will it last but let's ride it
When $5?- NYSE:SNAP has consistently disappointed shareholders for last 3 years. It's been a defined trade but not an investment.
- It's sitting again at support $7 but is it enough to justify excessive stock based dilution and bad S level leadership?
- This company is run like a fraternity. CEO should step down before the company is buried to the ground.
$SNAP -- accumulation $8 into $9. big move brewing into earningsHello, extensive chart here: Daily and Weekly. Looking at this name I like the setup here. The Daily and Weekly chart shows strength in this area, $8 to $9 with heavy accumulation and support. The Weekly chart shows about 13 weeks of this bottoming area with tons of buying from previous years as well. NYSE:SNAP has earnings July 25th and I will be looking to enter $10 calls with a date of 8/15. The premiums could spike just into earnings since it is a popular name to play around that time and it has plenty of daily volume. The SMA and EMA on the weekly honestly is my target -- it is a big sell zone. We are in the liquidity area and have been. Will be starting a position on these contracts this coming week. This name should see $10 with relative strength but my first target is mid $12 before earnings. I would like to shed some contracts into the earnings date and see if we can make an extra buck or two on profited contracts so when earnings comes it can be a risk free stress free play.
WSL.
SNAP Upside PotentialIf you haven`t bought SNAP before the previous earnings:
SNAP Key Fundamental Strengths in Q1 2025:
Metric Q1 2025 Result Year-over-Year Change
Revenue $1.36 billion +14%
Daily Active Users (DAU) 460 million +9%
Monthly Active Users (MAU) 900 million+
Net Loss $140 million -54% (improved)
Adjusted EBITDA $108 million +137%
Operating Cash Flow $152 million +72%
Free Cash Flow $114 million +202%
SNAP strong fundamental performance in Q1 2025, marked by accelerating revenue growth, expanding user engagement, sharply improving profitability, and robust cash flow generation, sets a solid foundation for a potential stock rally this year.
The company’s innovation in AR, diversified revenue streams, and healthy balance sheet further support a bullish outlook. Investors focusing on fundamentals can view Snap as a growth stock with improving financial health and significant upside potential in 2025.
My price target is $14.
Disclosure: I am part of Trade Nation's Influencer program and receive a monthly fee for using their TradingView charts in my analysis.
LONG SNAP: Ooohhh SNAP Buy @ $8.35 set target for 40% With the exlcusion of double bottoms and minor noise in the trend, snap has risen 5 times from $8.35 to +40% gains with the highest at 114%. It just dropped below $8.35. Buy of it rises above $8.35, set your target at 40% or move up your stops using higher highs/higher lows.
SnapChat | SNAP | Long at $11.55NYSE:SNAP - all depends on growth...
While I view this stock as risky into earnings (price gaps on the daily down to the $6.00 range...), SnapChat is still a highly relevant application among youth and is targeting older groups. The valuable data this company has must be staggering. NYSE:SNAP went from revenues of $1.7 billion in fiscal year 2019 to $5.1 through Q3 of 2024. While it is currently operating at a loss per share of -$0.58, the company is expected to return a positive EPS by 2027. Insider selling is currently high, however, and I truly would not be surprised if the stock dipped to fill the gaps (at least into the $8 zone). Regardless, my historical simple moving average lines are starting to flatten out and a change in course for 2025-2026 may be in its future - just stay cautious if the price dips to shake out weak hands.
At $11.55, NYSE:SNAP is in a personal buy zone with room for additional entries if weakness is ahead after earnings.
Targets:
$14.30
$17.00
$21.00
PHUN Long Trade Expecting Continuation PHUN is in the advertizing business specializing in targeting consumers with smart filterning of
the ads tailored to their websurfing and data history. That said, it competes with Google,
Facebook, Snapchat and all the rest. it is far more volatile than them as a small cap company.
The trade is in capturing the volatility.
On a 120-minute chart, PHU was in a state of dormancy and almost no range in late 2023
but awoke in the current year. The all-the-highs are in the 80 range back in 2022. From the
highs of January to the recent low on March 1st, PHUN dropped more than 70% in 40 days or so.
On the chart, it has broken out of deep undervalued territory and is not situated near the
anchored mean VWAP and is at the POC line of the volume profile. It traded nearly 70
million shares about 20X the running average. I see this as an opportunity for a long
trade at or near the VWAP where institutionally based traders are likely to trade. The
volume and volatility make this obvious. A similar combination of volume and volatility last
occurred about January 16 and propelled the price more than 250% in 4 days. While a similar
move should not be expected, even 50% in 4 days is an excellent return for the risk taken.
I will set a stop loss of 10% for this volatile stock while targeting 18 and 22 from the VWAP
band lines on the chart.
SNAP Options Ahead of EarningsIf you haven`t bought the dip on SNAP:
Now analyzing the options chain and the chart patterns of SNAP prior to the earnings report this week,
I would consider purchasing the 11usd strike price Calls with
an expiration date of 2024-11-1,
for a premium of approximately $1.01.
If these options prove to be profitable prior to the earnings release, I would sell at least half of them.
META AND EARNINGS, WHAT IS IMPORTANT FOR PRICE?I added some drawing lines to show essentially what a move could look like that takes meta higher, and just as easy, earnings could be the a drop that goes below 400.
So price targets are marked.
There is a big area in price here where the move to the upside could be pretty decent.
I have a few charts for meta however this one is the most likely outcome.
Former rejection lines are now support.
META could easily see 900 levels.
META could easily see 300 levels.
Timing isn't really important here.
Watch for a BIG earnings drop.
Otherwise if we catch support, it could easily spring up.
Again, I know this isn't really an answer for exact price.
However, the trends are important, and we could easily see something happen here as indicators reset, projection has right around earnings.
Good luck!
Snap Unveils AR Goggles: A Game-Changer in Tech or Another Hype?Snap Inc. (NASDAQ: NYSE:SNAP ), the parent company of Snapchat, has introduced its latest innovation: the fifth-generation **Spectacles** – high-tech, augmented-reality (AR) glasses priced at $1,200. This bold move marks the company’s continuing efforts to lead the AR space, which many believe will be one of the next frontiers in tech. However, the reaction has been mixed, with NYSE:SNAP stock dropping 2% on the day of the announcement, despite a previous 10.8% gain in the past five days.
Betting on AR Technology
Snap’s Spectacles AR glasses are a result of collaboration with Qualcomm and OpenAI’s ChatGPT, combining cutting-edge hardware and software to create an immersive, interactive AR experience. The glasses allow users to place digital images and filters into the real world through the lenses, effectively altering reality. While this product is still in its early phases and will initially only be available to developers for $99 per month, CEO **Evan Spiegel** is confident that it will eventually attract a broad audience.
The integration of Snapchat's massive user base (432 million daily active users as of Q2 2024) with these glasses could help Snap stay ahead in the growing AR race, especially with major players like **Meta** set to unveil their own AR glasses. Snap’s effort to involve developers early is a smart move, enabling the creation of new, compelling features to enhance user adoption. However, there are challenges too. The Spectacles are bulkier than normal glasses, and their $1,200 price tag may limit mainstream appeal in the short term.
Moreover, Snap’s primary source of revenue remains digital advertising. The Spectacles haven’t yet significantly contributed to revenue, and it remains to be seen whether this new generation of AR glasses will change that dynamic.
Technical Outlook
From a technical standpoint, NYSE:SNAP ’s price action tells an interesting story. As of the time of writing, NYSE:SNAP is up 4.19%, fueled by the excitement surrounding the Spectacles and the positive economic backdrop with the Fed’s interest rate cut. This rally, however, follows a series of gap-down patterns in the stock's price. Typically, these gaps signal bearish momentum, but when several gap-downs remain unfilled, it suggests that selling pressure may be nearing exhaustion.
This pattern hints at a potential bullish reversal. The repeated gaps could indicate that sellers are losing control, which might pave the way for a rebound, especially if Snap can successfully refine the Spectacles and bring them to the mass market.
Another key technical indicator is the Relative Strength Index (RSI), which currently stands at 51. This suggests that NYSE:SNAP is neither overbought nor oversold and is in a neutral zone. With an RSI at this level, the stock could see bullish momentum if more positive news follows, such as developer adoption or favorable market conditions.
Market Context and Future Prospects
Snap's push for augmented reality fits within a broader trend of **tech companies focusing on wearable devices**. While the first edition of Spectacles, launched in 2016, did not drive significant revenue, the advances in AR technology and the partnerships with Qualcomm and OpenAI could change that. The fact that **Meta** is also racing to release its own AR glasses underscores the importance of the space, and Snap is determined not to be left behind.
The Fed’s recent interest rate cut also plays a role here. Lower interest rates generally boost tech stocks by making borrowing cheaper and encouraging investment in high-growth companies like Snap. With the tech sector already riding high, Snap could benefit from increased optimism and capital inflows.
Conclusion
While NYSE:SNAP stock has experienced some turbulence, Investors should watch for further updates on the Spectacles and overall market sentiment, especially with competitors like Meta joining the AR race.
If Snap can fine-tune the product and attract a large user base, NYSE:SNAP could be poised for further gains, especially as the AR industry continues to grow. For now, the stock is in a neutral position, but with high upside potential as the company's AR ambitions unfold.
SNAP is perhaps the best buy in the market right now.Snap Inc. (SNAP) has formed a Double Bottom around 8.30 and posted a strong rebound yesterday, while the 1D MACD is already on a Bullish Cross since August 19. The latter has been the strongest buy signal since December 29 2022
The minimum level that the stock hit after such signal has been the 0.5 Fibonacci retracement level, so even if the price marginally pulls back for a re-test, the current levels are an excellent medium-term buy opportunity. Our Target is $12.00 (just above the 0.5 Fib).
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