Comcast in Talks to Buy ITV Broadcasting Unit, Bloomberg Says, Citing Sources

• Comcast is in talks to buy ITV's broadcasting arm in a deal that could value the business at about $2 billion, Bloomberg reports, citing unnamed sources.
• The U.S. media company--which also owns European pay-TV business Sky--is looking to buy the media and entertainment segment of ITV, including its streaming service, in a deal that would leave the U.K. company with its studios unit, Bloobmerg reports.
• Representatives for ITV declined to comment, and Comcast didn't immediately respond to requests for comment, according to Bloomberg.

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Write to Adria Calatayud at adria.calatayud@wsj.com