Salesforce Taps Mr. Beast for Super Bowl

Salesforce CRM is bringing internet star power to the Super Bowl. The enterprise software company said Friday it is teaming up with Mr. Beast to create its Super Bowl commercial, handing creative control to one of the world's biggest content creators.

Salesforce has not released the ad yet, but shared a teaser that offers a glimpse of what is coming. The short video shows Mr. Beast, whose real name is James Stephen Donaldson, walking into Salesforce's San Francisco headquarters to meet with the company's marketing team. In the clip, he makes it clear he is calling the shots on the commercial for the Marc Benioff-led firm.

Donaldson hinted the ad will spotlight Salesforce's products and services, but leaned into his trademark spectacle to build buzz. All I'm gonna say is, this Super Bowl, if you see the commercial, you might become a millionaire, he said in the teaser, adding, This is epic.

Super Bowl ads are expensive bets, and Salesforce is clearly aiming to cut through the noise by tapping Mr. Beast's massive audience and viral style rather than a traditional corporate pitch.

Investors and viewers will be watching to see whether the partnership translates into brand buzz when the ad airs on Super Bowl Sunday.