Marin Software (NASDAQ:MRIN) stock jumped 39% after the bell on Thursday as the firm said it joined the Walmart Platform Partner program as an API partner.
Brands using MarinOne cross-channel ad management platform will have access to Walmart's (WMT) advertising unit Walmart Connect to launch campaigns that make it easier for brands to connect with customers directly.
Walmart reaches ~90% of U.S. households each year online and through more than 4.7K stores nationwide.
Walmart Connect helps brands connect with customers throughout their shopping journey through onsite sponsored search and display ads, offsite offerings, and in-store interactions.
MarinOne unifies lower-funnel marketplace advertising with paid search and paid social campaigns to generate more demand.
Shares of Marin (MRIN) declined 44.1% in the last six months.
