Winc, Inc. engages in the manufacture and sale of wines. The firm offers its products under the Summer Water, Folly of the Beast, Wonderful Wine Co., Cherries & Rainbows, and Lost Poet. It operates through the DTC and Wholesale segments. The DTC segment refers to monthly membership or individual orders on the firm's digital platform. The Wholesale segment includes wholesale distributors, state-operated licensees, and directly to retail accounts. The company was founded by Geoffrey McFarlane, Alexander P. Oxman, Brian Smith, and Mark T. Lynn in 2011 and is headquartered in Santa Monica, CA.