Luff Enterprises Ltd. is a CBD lifestyle company, which manufactures and distributes hemp based cannabidiol wellness products. The frim supplies the products in the United States through two brands on its e-commerce platforms. The firm's products include tinctures, gummies, topicals, creams, and gel caps. It focuses on formulations leveraging cannabinoids, such as CBG and CBN; and boosts them with superfood ingredients. The company is founded by Reid Ashley Parr and Philip Campbell on May 30, 2013 and is headquartered in Vancouver, Canada.