Purple Group Ltd. is a financial services company, which engages in derivatives trading and asset management. It operates through the following segments: GT247.com and Emperor Asset Management, EasyEquities, and Investments. The GT247.com and Emperor Asset Management segment handles the derivatives trading and asset management operations of the group. The EasyEquities segment refers to the web-based investment platform of the group. The Investments segment represents fees and dividends earned on investments and fair value adjustments made against them. The company was founded by Mark Angus Barnes on July 15, 1998 and is headquartered in Johannesburg, South Africa.