Hawkwing plc, formerly TLA Worldwide PLC, is an integrated talent representation and sports marketing company. The Company operates through two segments: Baseball Representation and Sports Marketing. Its Baseball Representation segment primarily assists the on-field activities of baseball players, including all aspects of a player's contract negotiation. Its Sports Marketing segment primarily assists the on-field and off-field activities of athletes; it represents broadcasters and coaches in respect of their contract negotiations, and manages and produces events primarily in sports, public relations (PR) and activation, and media consultancy and the selling of merchandise primarily in sport. It has a diverse client base representing a range of sports and broadcasting. The Company provides its services to sponsorship, merchandise, content, PR, licensing and media sectors. It serves its clients in the United Kingdom and the United States.