Joules Group Plc engages in the design and selling of Joules branded lifestyle clothing, accessories, and homeware. It operates through the following segments: Retail, Wholesale, and Other. The Retail segment includes sales and costs relevant to stores, e-commerce, shows, and franchises. The Wholesale segment involves sales and costs relevant to the sale of products to other retail businesses or distributors for onward sale to its customer. The Other segment consists licensing, central costs, and items that are not distinguishable into categories above. The company was founded by Tom Simon Lee Joule in 1989 and is headquartered in Market Harborough, the United Kingdom.