Pelatro Plc is a holding company, which engages in the development and sale of precision marketing software for the use of customers in Business-to-Customer applications. It focuses on providing multi-channel campaign management software to telcos that enables solution for end users. Its product, mViva, uses data analytics to study customer behavior and customize promotions to customers. It operates through the License Fees and Resale of Hardware business segments. The License Fees segment refers to the use of Viva software, associated maintenance and support. The Resale of Hardware segment means the re-selling of hardware to host the software. The company was founded by Subash Menon and Sudeesh Yezhuvath in April 2013 and is headquartered in London, the United Kingdom.