Warpaint London Plc is a cosmetics company, which sells colour cosmetics in the UK and overseas, under the W7 brand. It operates through Branded and close-out segments. The Branded segment relates to the sale of own branded products. The close-out segment relates to the purchase of third party stock which is then repackaged for sale. The company was founded by Samuel Bazini and Eoin Alan Macleod on July 4, 2016 and is headquartered in Iver, the United Kingdom.