Hong Seng Consolidated Bhd. is an investment holding company, which engages in the provision of financing solutions from directory service and financial services business. It operates through the following segments: Healthcare, Financial Services, Search and Advertising, and Others. The Healthcare segment focuses on the marketplace, medical diagnostic, research laboratory, and wholesale of pharmaceutical and medical goods. The Financial Services segment is involved in moneylending. The Search and Advertising segment offers development and provision of online presence and advertising solutions; operations of search platforms; publishing business directory journals; content development; and database marketing. The company was founded on January 19, 2001 and is headquartered in Petaling Jaya, Malaysia.