Hup Seng Industries Bhd. is an investment holding company, which engages in the manufacture and sale of biscuits and confectionery food items. Its products include crackers, cookies, biscuits, and beverage mix. It operates through the following segments: Biscuit Manufacturing, Beverage Manufacturing, and Trading Division. The Biscuit Manufacturing segment involves in the manufacture and sale of biscuits. The Beverage Manufacturing segment includes the production and wholesale of coffee mix and foodstuff. The Trading Division segment focuses on the sale and distribution of biscuits, confectionery, and other foodstuff. The company was founded on October 4, 1991 and is headquartered in Batu Pahat, Malaysia.