First Financial Bancorp. (First Financial) is a regional bank holding company. First Financial is engaged in the business of commercial banking and other banking and banking-related activities through its subsidiary, First Financial Bank, National Association (the Bank). The range of banking services provided by First Financial to individuals and businesses includes commercial lending, real estate lending and consumer financing. First Financial offers deposit products that include interest-bearing and non-interest-bearing accounts, and cash management services for commercial customers. First Financial's Wealth Management division provides a range of trust and asset management services. It operates 159 banking centers in Ohio, Indiana and Kentucky. It operates its Commercial Finance division, responsible for its insurance lending business and franchise lending business, from a non-banking center location in Indiana.