iMedia Brands, Inc. operates as a interactive media company, which owns a growing portfolio of lifestyle television networks, consumer brands and media commerce services. It operates through the ShopHQ and Emerging segments. The ShopHQ segment consists of products sold on its digital commerce platforms, including jewelry and watches; home and consumer; electronics; beauty and wellness; and fashion and accessories. The Emerging segment comprises of its developing business models, which includes Media Commerce Services, ShopHQHealth, ShopBulldogTV, and J.W. Hulme and Float Left. The company was founded on June 25, 1990 and is headquartered in Eden Prairie, MN.