Locafy Ltd. operates as a software-as-a-service company that specializes in local search engine marketing. Its operating business segments include Publishing, Direct Sale and Channel Sales. The Publishing segment provides online properties (websites) through advertisements on a Pay-Per-Impression or similar basis and through publishing business directory listings on a per insertion basis. The Direct Sale segment offers direct sales, support and billing to its customers directly. The Channel Sales segment specializes in providing sales, support and billing to its customers through third party resellers and partners. The company was founded on April 23, 2009 and is headquartered in Subiaco, Australia.
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