Missfresh Ltd. is an innovator in China's neighborhood retail industry. The company invented the Distributed Mini Warehouse (DMW) model to operate an integrated online-and-offline on-demand retail business focusing on offering fresh produce and fast-moving consumer goods (FMCGs). Through its ‘Missfresh’ mobile application and Mini Program embedded in third-party social platforms, consumers can easily purchase quality groceries at their fingertips and have the finest products delivered to their doorstep. Leveraging core capabilities, the company launched its intelligent fresh market business. This innovative business model is dedicated to standardizing and transforming fresh markets into smart fresh malls. Missfresh have also built up a full stack of proprietary technologies that empower a wide range of participants in the neighborhood retail business, such as supermarkets, fresh markets and local retailers, to jumpstart and efficiently operate their business in a digital way across smart omni-channel marketing, smart supply chain management and store-to-home delivery capabilities. The company was founded by Zheng Xu and Bin Zeng was founded in October 2014 and is headquartered in Beijing, China.