Naked Brand Group Ltd. operates as an apparel and swimwear company. It designs, manufactures and markets a portfolio of company-owned and licensed brands, catering to a broad cross-section of consumers and market segments. The company's brands include Bendon, Bendon Man, Me, By Bendon, Davenport, Fayreform, Lovable, Pleasure State, VaVoom, Evollove, and Hickory. It operates through the following segments: Retail, Wholesale, and E-Commerce. The Retail segment covers retail and outlet stores located in Australia and New Zealand. The Wholesale segment covers wholesale intimates apparel to customers in New Zealand, Australia, Europe, and USA. The E-Commerce segment covers the group’s online retail activities. The company was founded in 1947 and is headquartered in Double Bay, Australia.