Qutoutiao, Inc. operates as an online platform for headlines. It operates through the mobile platforms: Qutoutiao, Midu Novels and Midu Lite. The Qutoutiao aggregates articles and videos uploaded from content providers and presents real-time customized feeds to users based on each user's profile, behavior and social relationships. TheMidu Novels offers users free literature supported by advertising. The Midu Lite combines a loyalty program with the standard offerings from Midu Novels. The company was founded by Eric Siliang Tan, Zhiliang Wang, Sihui Chen and Lei Li on June 08, 2016 and is headquartered in Shanghai, China.