UTime Ltd. engages in the design, development, production, sales and brand operation of mobile phones, accessories and related consumer electronics. The firm also provides Electronics Manufacturing Services, including Original Equipment Manufacturer and Original Design Manufacturer services, for well-known brands, such as TCL Communication Technology Holdings, Ltd., a subsidiary of TCL Corp., Haier Electronics Group Co., Ltd., a subsidiary of Haier Group Corp., and Quality One Wireless LLC, based in Orlando, Florida. The company operations are based in China whereas most of the products are sold globally, including India, Brazil, the United States, and other emerging markets in South Asia and Africa as well as Europe. It operates through two in-house brands, “UTime,” which is known as middle-to-high end label and targets middle class consumers from emerging markets; and “Do”, as low-to mid-end brand, is positioned to the majority of grassroots consumers and price-sensitive consumers in emerging markets. The company was founded by Minfei Bao, Junlin Zhou and Bo Tang in June 2008 and is headquartered in Shenzhen, China.