WD-40 Co. engages in the development and sale of products that solve problems in workshops, factories and homes. The firm operates through the following geographical segments: Americas, Europe, Middle East and Africa (EMEA) and Asia Pacific. The Americas segment consists of the Unites States, Canada and Latin America. The EMEA segment comprises of countries in Europe, the Middle East, Africa, and India. The Asia-Pacific segment covers operations in Australia, China and other countries in the Asia region. Its brands include WD-40, 3-IN-ONE, GT85, X-14, 2000 Flushes, Carpet Fresh, no vac, Spot Shot, 1001, Lava and Solvol. The company was founded by Sam Crivello and Norm Bernard Larsen in 1953 and is headquartered in San Diego, CA.