Build-A-Bear Workshop, Inc. operates as a multi-channel retailer, which offers interactive retail-entertainment experience. It operates through following segments: Direct-To-Consumer, Commercial, and International Franchising. The Direct-To-Consumer segment offers company-owned retail stores located in the United States, Canada, Puerto Rico, the United Kingdom, Ireland, Denmark, China, and e-commerce sites. The Commercial segment comprises of wholesale product sales and licensing intellectual property, including entertainment properties, for third-party use. The International Franchising segment includes international stores operated under franchise agreements. The company was founded by Maxine K. Clark in September 1997 and is headquartered in St. Louis, MO.