Maui Land & Pineapple Co., Inc. is a landholding and operating company, which engages in the development, sale, and management of real estate. It operates through the following segments: Real Estate, Leasing and Resort Amenities. The Real Estate segment includes land planning and entitlement, development, and sales activities. The Leasing segment consists of residential, resort, commercial, agricultural and industrial land and property leases, licensing of registered trademarks and trade names, and stewardship and conservation efforts. The Resort Amenities segment manages a full-service spa, a beach club, and a private club membership program. The company was founded in 1909 and is headquartered in Lahaina, HI.