NKE | The time to go long has come- Timeframe: Weekly
- Trade type: Buy stop order
- Price: 45.04
- Take Profit: Open
- Stop Loss: 40.11 (-10.90 %)
Idea: Long on a breakout above last week's high - bullish momentum continuation.
Entry: Buy stop above last week’s high.
Stop-loss: Below the low of the same candle.
If the weekly candle closes below this level, the trade is invalidated.
Take Profit: Trailing stop following the lows of new weekly candles.
In-depth trading ideas
Chart Whisperer | Intuitive Market AnalysisI don’t look at the markets the way everyone else does. I consider myself a bit of a chart whisperer—not because I have a secret algorithm, but because years of staring at the screens have given me a deeply personal, intuitive feel for price action. My trading style is anchored in reading the natural rhythm of the candles, and more often than not, the market moves exactly the way my intuition says it will.
If you are looking for high-probability predictions and want to watch these setups play out in real-time, hit that follow button.
Just to be completely transparent: I am absolutely not a professional financial advisor, and nothing I post is official trading advice. I’m simply a retail trader sharing my personal journey, ideas, and charts. Trade at your own risk, but feel free to follow along if you want to see how an intuitive approach tackles the market.
Nike's Comeback Story Is Still Missing One ThingNike's fourth quarter looked impressive at first glance.. Reported EPS jumped more than fivefold to $0.72 But most of that increase came from a one time $986 million tariff recovery tied to the International Emergency Economic Powers Act, which boosted gross margin by about 9 percentage points. Strip that out, and EPS was closer to $0.20. That's still better than the $0.13 consensus, but nowhere near the headline result
The underlying business is still shrinking. Revenue fell 1% year over year to $11.0 billion in the May quarter, about $120 million ahead of expectations. In constant currency, sales were down 4%, extending a decline that's now lasted nearly two years into Nike's turnaround
The margin illusion
Reported gross margin reached 49%, up 9 percentage points from last year and one of the highest levels in Nike's history. Almost all of that improvement came from the tariff refund. Excluding that benefit, gross margin was closer to 40%, basically flat and still near the low end of the company's reset
Wholesale revenue increased 4% to $6.6 billion, while NIKE Direct fell 7% to $4.1 billion. Nike Brand Digital was down 12%
The shift back toward wholesale continues to pressure margins and reduce sales through Nike's own channels, but it also helped return North America to growth
What's actually improving
North America grew 3% to $4.8 billion, helped by a 10% increase in wholesale as Nike rebuilt relationships with retailers it had spent years moving away from
Running remains the brightest spot. The category posted its fifth consecutive quarter of double-digit growth, adding roughly $1 billion in sales and gaining five points of market share across North America and Western Europe. So far, that's the strongest evidence that CEO Elliott Hill's "Sport Offense" reorganization, which moved 8,000 employees into sport-specific teams, is gaining traction
That said, execution hasn't been perfect. A Boston Marathon ad was pulled after receiving backlash, and some World Cup merchandise missed its retail delivery window
International markets remain a challenge
-Greater China: Revenue fell 12% to $1.3 billion, or 17% in constant currency, while operating profit declined 20%. Results came in ahead of lowered expectations, but local competitors like Anta and Li Ning continue to gain share. Management expects the ongoing "comprehensive reset" in China to weigh on results through FY27
-EMEA: Revenue slipped 1% to $3.0 billion, but was down 6% in constant currency, showing that the underlying business is weakening more than the headline number suggests
-APLA: Revenue was essentially flat at $1.6 billion, up 1% as reported and down 1% in constant currency
Is it time to move on?
Converse revenue fell 32% year over year to just $244 million
Full year sales were the brand's lowest since 2011
Neil Saunders of GlobalData argued that if Nike can't or won't turn the business around, it should consider exiting the brand before it becomes a bigger distraction for management. Based on the current trajectory, it's a reasonable argument
Soft outlook, realistic expectations
Nike expects first quarter FY27 revenue to decline by the low to mid single digits. Excluding the tariff benefit, earnings are expected to remain roughly flat through the second quarter, although gross margin should begin improving as early as Q1
Outgoing CFO Matt Friend offered little optimism about the near term
"We are not expecting the environment to improve meaningfully over the next six months"
He said consumer demand remains under pressure across most markets. Friend will be succeeded by David Denton, currently CFO at Pfizer, on August 17. He'll be stepping into the role at a challenging point in Nike's turnaround
The jump in profits was driven by a one time tariff recovery, not a meaningful improvement in the business. The stock is down more than 30% this year and is on pace for a fifth straight annual decline. Even so, growth in North America and the Running category provides the first tangible signs that the turnaround may finally be gaining traction after months of inventory cleanup. At roughly 28 times forward earnings, investors are still waiting for stronger proof. November's investor day will be the next major test
Nike (NKE) – Recovery Setup After Earnings, but Macro Still MattNike is trying to stabilize after a long bearish phase, with the chart showing a possible base forming around the 41–42 support area. The recent rebound suggests that buyers are starting to react from a depressed price zone, but the recovery still needs confirmation.
From a technical perspective, as long as Nike remains above the recent low near 39.60, the bullish rebound scenario can stay valid. If price continues to hold this structure, the first upside target is around 51–52, while a stronger continuation could open the way toward the wider resistance zone near 57–59.
Macro & Earnings Context
Nike is a consumer discretionary stock, which means it is strongly affected by the macro environment. When investors expect stronger consumer spending, stable employment, and lower pressure from interest rates, stocks like Nike can benefit because the market starts pricing in better retail demand.
Recent earnings showed a mixed picture. Nike reported weaker revenue growth, especially in some international regions, while Nike Direct sales also remained under pressure. However, the company showed stronger profitability, with margins improving significantly, which helped support investor confidence after earnings.
The important point is that Nike is not fully out of the woods yet. The company still faces pressure from weaker global demand, currency movements, China softness, tariff-related costs, and slower digital sales. However, if macro conditions improve and consumer demand remains stable, Nike could continue recovering from its current discounted levels.
Trading Perspective
This setup is not about chasing the stock aggressively. It is more of a recovery trade idea after a long bearish move.
If Nike continues to hold above the 41–42 support zone, the bullish structure remains valid. A move toward 51–52 would be the first realistic recovery target, while 57–59 becomes the second target if momentum improves after earnings.
On the other side, if price breaks below 39.60, the bullish view would be invalidated, because it would show that sellers are still in control and that the recovery attempt has failed.
Key Levels
Support / Invalidation: 39.60
Bullish continuation area: above 41–42
Target 1: 51–52
Target 2: 57–59
NIKE: Confusing Numbers, Undecided ReactionNike reported strong numbers yesterday. However the bigger picture reveals earnings built on sandy grounds. over two thirds of their total earnings per share were founded in a tariff refund. A one time effect, that isn't at all indicative of a stabilising in the still ongoing downward trend.
Primary Scenario
ADJUSTMENTS: We primarily see the stock in a downward move, with the low expected within the blue Long-Term Entry Range ($31.00–$22.15). After the correction low is established there, we expect a sustained upward move to follow.
Alternative Scenario
ADJUSTMENTS: Alternatively, it’s possible the price has already set its correction low, and that moves above resistance at $56.99 and $68.49 could happen soon (probability: 30%).
Long-Term Outlook
ADJUSTMENTS: On the daily chart, once the ongoing correction within our blue Long-Term Entry Range ($31.00–$22.15) is complete, we expect a sustained upward phase. This should gradually push the stock to new highs above resistance at $179.10.
NKE: The Beat Was Fake — Why NKE Just Broke Down to 10-Year LowsNike posted a massive EPS beat this week — but most of it came from a one-off tariff refund, not the actual business. Strip that out and you get a company still guiding cautiously, still losing share in China, and a stock that closed at a 10-year low before the print even hit. In this video we break down the print, why management's own words did more damage than the numbers, and what the chart is telling us now that price has cleanly broken the multi-month $42–$47 range. We map out the key levels to watch on any retest, why this isn't a base yet, and the squeeze risk retail positioning could bring if that changes.
Nike weekly chart I'm very bullish on Nike stock.
In my view, the stock is currently in an accumulation phase, with price action creating the illusion of further downside.
My strategy is simple: hold your position. I believe the $80–$90 target is still ahead, provided there are no major fundamental changes to the company or the broader market.
....
Good luck 4all
Has Wall Street Forgotten About Nike?Hello guys,
Nike has been one of the weakest large-cap stocks over the past few years, losing more than 60% from its highs and trading near levels last seen over a decade ago. While the long-term trend remains bearish, I think the stock is approaching an interesting area from a risk/reward perspective.
NKE is currently trading around major daily Fair Value Gap created back in October 2014 around the $40.40 zone. This area has already attracted buyers and could become a potential bottoming zone for a larger bounce into the end of 2026.
What caught my attention is the recent improvement in momentum. RSI is starting to curve higher, the blue momentum wave has crossed back above the zero line, and money flow is beginning to turn up from depressed levels. Meanwhile, Week-to-Date, Month-to-Date and Quarter VWAP are clustered around current price, while the Daily 50 EMA continues to act as the main resistance level.
If this ends up being the 2026 bottom, my next major target would be the daily Fair Value Gap from February 2026 around $63.71, representing roughly 46% upside from current levels.
For now, I remain cautiously bullish while price continues to hold this support zone.
Nike (NKE) Stock ReviewNike, Inc. is an American multinational corporation engaged in the design, development, manufacturing, and worldwide marketing of footwear, apparel, equipment, accessories, and services.
The company is the world's largest supplier of athletic shoes and apparel, and is considered one of the most recognized and powerful brands in the world (Wikipedia)
NKE stock has been going through a particularly challenging period, declining by approximately 36% since the start of 2026.
The stock is under selling pressure, mainly amid concerns over a slowdown in sales and intensifying competition, which has led it to trade at multi-year lows.
Technically, the stock is trading below the 50-day exponential moving average and also below the 200-day simple moving average.
The technical structure indicates a clear downtrend, with buyers still struggling to form a stable bottom that would halt the declines. The market is now waiting with anticipation for the upcoming earnings report.
Will Nike manage to surprise to the upside in its earnings and form a bottom that changes the direction, or will the pressure on the stock continue in the period ahead?
Only time will tell...
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NYSE Nike: Is Wave (W) Nearing Completion?NYSE:NKE has experienced one of the strongest long-term bull markets in history, rising from just a few cents in the early 1980s to an all-time high of $179.10 during the post-pandemic "Easy Money Era." The weekly chart shows a complete five-wave Elliott Wave advance, suggesting that the long-term impulsive cycle may have ended at the 2021 peak. Since then, the stock has been moving through a broad corrective phase, reflecting both weakening investor sentiment and a change in the company's business environment.
The long-term advance was supported by several major economic events. Wave I developed during the company's early growth years, followed by Wave II during the technology bubble period. Wave III accelerated after the global financial crisis as Nike expanded its global presence and benefited from strong consumer spending. Despite temporary setbacks such as China's market crash in 2015 and the COVID-19 pandemic in 2020, buyers quickly returned, driving the stock into Wave V . Extraordinary monetary stimulus, strong consumer demand, and record earnings helped push Nike to its all-time high near $179.10 .
Since reaching that peak, the technical picture has changed significantly. The stock has been making a series of lower highs and lower lows, which is consistent with a long-term corrective trend rather than the continuation of the previous bull market. The current decline is labeled as an A-B-C correction , where Wave A and Wave B appear complete, while Wave C is approaching an important support area. If this interpretation is correct, the completion of Wave C would also complete a larger Wave (W) in the higher-degree correction.
One of the most important technical levels on the chart is the 23.6% Fibonacci retracement , located near $42.35 . Long-term investors often watch major Fibonacci retracement levels because they frequently act as areas where selling pressure begins to weaken and buyers gradually return. Nike is now testing this support after several years of persistent decline, making this price zone particularly important from both a technical and psychological perspective.
The decline has also coincided with several business challenges. Slower consumer demand, inventory management issues, and changes to Nike's Direct-to-Consumer (DTC) strategy have weighed on investor confidence. These fundamental concerns have reinforced the bearish price structure visible on the chart and explain why the stock has struggled to recover despite its strong long-term brand value.
Although the current trend remains bearish, the Elliott Wave structure suggests that the downside may be entering its later stages. The chart identifies the current area as " C = (W)? ", indicating that confirmation is still required before declaring the correction complete. A sustained move above nearby resistance, combined with improving price structure and stronger buying volume, would increase confidence that Wave (W) has ended and that a new corrective Wave (X) rebound has begun.
If Wave (W) is confirmed near the current support zone, the next expected move would be a counter-trend rally in Wave (X) . Based on historical resistance levels and Fibonacci relationships, potential rebound targets are located near $92 , $110 , and $126 . These levels represent possible resistance zones where a corrective recovery could slow or reverse. It is important to remember that Wave (X) would likely be a corrective rally rather than the start of a new long-term bull market.
From a risk management perspective, investors should continue monitoring price behaviour around the 23.6% Fibonacci support . A successful hold above this level, accompanied by improving momentum and higher trading volume, would strengthen the bullish recovery scenario. However, if the stock breaks decisively below this support and fails to recover, the correction could extend further before a durable bottom is established.
NKE LongDemand Zone
Earning Date: 2026-06-30, next Tue.
Long entry 41.9
stop 35
Target 53, 65
Risk management is much more important than a good entry point.
I am not a PRO trader. In 2025, about 25% of my trades had been stopped.
When only BuytoOpen OTM call, the Max Risk of each OTM call plan should be less than 1% of an account.
NKE CALL options tradea trade i took on may 22, 2026 and exited for a small profit on may 29, 2026, in a time when AI stocks were rallying!
from 5/4/2026 to 5/20/2026, it looked like a double bottom forming.
waited for close above $44.34 for formation of double bottom and to trap bears. it's also the price of the high of 5/4/2026 day candle. this day has a relative huge bear candles.
i'm still learning and brushing up my skills on volume
NKE Building a Base — Can Buyers Reclaim the MA50?NKE has stabilized after a prolonged decline and is now trading inside a developing range.
Price remains below both the MA50 and MA200, so the broader trend has not turned bullish yet.
However, selling pressure has started to slow and buyers continue defending the lower end of the range.
Key areas I'm watching:
• Range support near 42
• Range resistance near 47
• MA50 resistance just above current price
If buyers can reclaim the MA50 and break above the range, the structure could begin improving.
For now, this looks more like a bottoming process than a confirmed uptrend.
Do you see NKE building a base here, or is more downside still likely?
NKE: Bullish Butterfly and Deep Crab Cluster NKE: Bullish Butterfly and Deep Crab Cluster Defines a Relevant Daily PRZ
Nike has reached a technically relevant Potential Reversal Zone on the Daily chart. The current decline is testing an overlapping harmonic cluster formed by a bullish Butterfly completion and a deeper bullish Deep Crab projection.
The setup deserves attention because the two harmonic structures create a broader reversal area rather than a single isolated Point D level. Price is currently trading near the upper part of this zone. A confirmed bullish reversal is not yet present.
Structure
The dominant formation is a bullish Butterfly pattern. Following the extended C–D decline, price has reached the projected completion area and entered the upper portion of the broader PRZ.
The Butterfly structure provides the primary reference for the current scenario. Its XA completion zone is marked around 39.793 USD.
A deeper bullish Deep Crab projection forms the secondary structure. Its XA 1.618 completion is located at 34.743 USD and defines the lower boundary of the merged harmonic cluster.
Confluence
The central technical feature is the overlap between the Butterfly and Deep Crab projections.
The Butterfly completion represents the first area in which a bullish stabilization may develop. The deeper Deep Crab projection adds a secondary layer of support below the current price and remains relevant if the upper portion of the PRZ is not immediately accepted.
This distinction is important: the two patterns should not be treated as competing scenarios. The Butterfly forms the primary structure, while the lower Deep Crab completion strengthens the broader reversal cluster and defines an alternative path within the same setup.
Primary Scenario
A constructive stabilization inside the upper part of the PRZ, followed by a visible bullish reaction, would strengthen the long scenario.
If buyers establish acceptance above the current decision area, an initial mean-reversion move toward 55.274 USD becomes technically plausible. Further objectives are located at 64.763 USD and 71.518 USD.
The extended objective at 80.122 USD would become relevant only if the recovery develops sufficient momentum and the intermediate resistance zones are accepted.
Alternative Scenario
If the Butterfly completion does not provide sufficient support, the lower Deep Crab projection remains technically relevant.
In that case, a deeper move toward 34.743 USD should be considered before assuming that the bullish scenario has failed. Such a pullback would represent a test of the lower section of the merged PRZ rather than an automatic invalidation of the setup.
Invalidation
The bullish scenario is technically invalidated by a decisive break below 27.377 USD.
Conclusion
NKE has reached a structurally relevant harmonic decision zone on the Daily chart. The bullish Butterfly completion forms the primary setup, while the deeper Deep Crab projection adds a secondary layer of confluence and broadens the PRZ.
The setup remains observational until a visible bullish reaction and technical confirmation are present. The cluster defines an area of interest; it does not guarantee a reversal.
Risk Notice
This publication is general market analysis and not a personal recommendation. Technical scenarios can fail. Independent risk assessment and position sizing remain essential.
Nike (NKE) – A Massive Opportunity?The 2026 FIFA World Cup will be the biggest ever:
⚽️ 48 teams
⚽️ 104 matches
⚽️ USA, Canada & Mexico
⚽️ Record global audience
Nike sponsors many of the world's biggest football stars and national teams, putting the company in a strong position to benefit from the event.
During previous World Cup cycles, Nike stock gained:
• 2014: +32.35%
• 2018: +30.51%
• 2022: +49.75%
What's even more interesting is that Nike is currently trading near levels seen 11 years ago.
In my opinion, the market is overlooking Nike's potential. If the turnaround continues and the World Cup drives demand, a move to $90 per share doesn't seem far-fetched.
That's over 100% upside from current levels.
A global brand, near decade lows, with the biggest sporting event in history approaching. Definitely one on my watchlist.
NKE | Long Setup | Pullback targeting 3.5 Risk/RewardNKE | Long Setup | Pullback Within Downtrend Targeting Fib 38.2%
After a significant decline from the $68.50 swing high, Nike is approaching a high-confluence buying zone between $44.50 and $45.50 that deserves close attention.
Context
The price is currently more than 30% below the 200D SMA, suggesting the move may be overextended at this point. Rather than calling a reversal, this setup targets a technical pullback within the downtrend, with the natural objective being the 38.2% Fibonacci retracement of the $68.50 to $41.32 swing, which lands around $51.70.
Why this zone?
Price recently broke out of the AVWAP from the last overhead supply (highlighted in yellow), but then found resistance on the AVWAP from the last swing high (purple line). It will probably try to bounce around $45.90, but the better approach is to wait for a breakout retest around $45 and look for a setup there to go long.
That retest area is where multiple POIs converge:
Gap up low
FVG (yellow highlighted area): $44.50 ~ $44.60
50% retracement from the new higher high
AVWAP from the last swing low as support
8D SMA as support
The more confluences stack in a single zone, the higher the probability of a meaningful reaction.
Trade Plan
Entry: $45.25
Stop Loss: $43.50 (below the FVG and confluence zone, with buffer against stop hunts near the 61.8% retracement)
Take Profit: $51.00 - $51.90 (just before the 38.2% fib level)
Risk/Reward: 3.3:1 to 3.8:1
Entry will be confirmed using a top-down approach: context read on the 65-minute chart and trigger execution on the 15-minute chart, reducing the risk of premature entries.
Invalidation
A daily close below $43.50 invalidates the setup, as it would break the entire confluence zone and suggest the downtrend is extending further with no structural support holding.
Not financial advice. Trade your own plan.
Were back into NKE for the third time! Deep dive analysis.NYSE:NKE
What was supposed to be a small alert video turned out to be a full deep dive analysis hahah sorry for that but there is a lot of great information. We are getting hints that maybe NKE is forming a bottom in the chart! With this monthly close and bullish reversal candle of a bottoming tail maybe the Bottom is in! May seem hard to believe but hey I just follow charts and technicals.
NKE buying opportunity Hi traders,
I've looked over your NKE (Nike) weekly chart, and I really like the "Reclaim" strategy you've laid out here. It’s a classic trap for bears—wait for the fake-out, then strike when the strength returns.
As of April 21, 2026, Nike is trading around $46.66, having dipped just below that massive long-term support level.
The Fundamental Tailwinds: Insider Buying
Before we look at the lines, I have to highlight the "smart money" move you mentioned. Seeing insider buying at these decade-lows is a huge confidence booster. When executives put their own cash on the line after a 70% drawdown, they aren't looking for a quick scalp—they see a massive valuation disconnect. This provides the fundamental "floor" we need to believe in a multi-year recovery.
My Trading Strategy: The Support Reclaim
The Setup
Right now, the price has technically "broken" the support at the $50.00 mark. Most retail traders are panicking, but I'm waiting for the Reclaim. My trigger for this trade isn't the current price; it’s a weekly close back above that red support line at $50.62.
A move back above $50 would turn this entire recent drop into a "Spring" or a "Deviation," proving that sellers have exhausted themselves. I’m also eyeing the RSI (14), which is deeply oversold at 33.76. I want to see that RSI line start pointing up as the price crosses back over $50.
My Execution Parameters
Entry: I’m not buying yet. My entry trigger is a Weekly Candle Close above $51.00. This confirms the reclaim of the support zone.
Stop Loss: I’ll place my stop at $45.50. This keeps me protected just below the recent "flush" low. If we break that, the thesis of a reclaim is dead.
Take Profit Targets:
Target 1: $79.81 (The first checkered flag). This is the initial major resistance level where I’ll take some profit.
Target 2: $129.03. A return to the 2024 median price action.
Final Target: $177.33. This targets a full recovery to the historical highs.
My Final Thoughts
I love the patience here. By waiting for the reclaim of $50.62, I’m letting the market prove to me that the bottom is in. Chasing it at $46 is a gamble, but buying the reclaim at $51 is a high-probability trade. With insiders backing the play, I’m looking at this as a generational entry opportunity for Nike.






















