ATRenew Inc. is a consumer-oriented single service provider focused on sourcing electronic devices. It operates and manages a platform for pre-owned consumer electronics transactions and services. Its platform standardized and digitalized the mobile phone market by creating inspection, grading, and pricing processes. It procures its supply of pre-owned consumer electronics; processes devices for resale using proprietary inspection, grading, and pricing; and distributes processed devices to a variety of purchasers. It transacts with consumers and small merchants at both the supply and demand sides. The company was founded in 2011 and is headquartered in Shanghai, China.