RE/MAX Holdings, Inc. engages in the provision of real estate franchise services through its subsidiaries. It operates through the following segments: Real Estate, Mortgage, Marketing Funds, and Other. The Real Estate segment is comprised of the Company’s owned and independent global franchising operations under the RE/MAX brand name and technology and data subscription for Gadberry and the First app. The Mortgage segment is comprised of the firm's mortgage brokerage franchising operations under the Motto Mortgage brand name and mortgage loan processing services and licensed software under the wemlo brand. The Marketing Funds segment is involved in the operations of the marketing campaigns designed to build and maintain brand awareness and the development and operation of agent marketing technology. The Other segment focuses on the legacy operations of the booj Platform. The company was founded by David L. Liniger and Gail A. Liniger in 1973 and is headquartered in Denver, CO.