Viad Corp. engages in the provision of marketing services and travel and recreation services. It operates through the following segments: GES U.S., GES International, (collectively, GES) and Pursuit. The GES business group offers live event service to visible and influential events and global brands. The Pursuit business group refers to the collection of iconic natural and cultural destination experiences. The company was founded in 1926 and is headquartered in Phoenix, AZ.