Plexure Group Ltd. engages in the development and deployment of a real time customer relationship management solutions. It focuses on mobile engagement software services, with a focus on the quick service restaurant and convenience sectors. It operates through the following geographical segments: Asia, Australasia, North America, Latin America, and Europe. Its technology platform and product offering covers mobile order and pay, loyalty programs, personalized offers, and analytics, and operations integration. The company was founded by Scott Bradley in 1984 and is headquartered in Auckland, New Zealand.