Re:NewCell AB engages in the provision of an alternative raw material for textile production. Its process recycles the cellulose in used cotton textiles and makes sheets of biodegradable dissolving pulp. It offers a dissolving textile pulp (DTP) for sale to be used as raw material in manufacturing textile fibres such as lyocell and viscose. Its DTP is sold to fibre producers under the trademark Circulose. The company was founded by Mikael Lindström, Johan Sundblad, Christofer Lindgren, Malcolm Norlin, and Gunnar Henriksson in January 2012 and is headquartered in Stockholm, Sweden.