XXL ASA is a holding company, which engages in the operation of retail stores of branded sports equipment and apparel. The firm operates through the following segments: Norway, Sweden, Finland, Denmark, Austria, and HQ and Logistics. Its products comprises of sports, health and fitness, shoes, sportswear, outdoor, ski and bike, hunting, and sports technology. The company was founded by Øivind Lønnestad Tidemandsen in 2000 and is headquartered in Oslo, Norway.
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