AeroGrow International, Inc. engages in development, marketing, and sale of indoor garden systems. It designs for consumer use and priced to appeal to the gardening, cooking, healthy eating, and home office décor markets. It operates through the following segments: Direct-to-Consumer, Retail, and Corporate/Other. The Direct-to-Consumer segment sells online via its website based upon traffic from its catalogues, commercials, and other awareness campaigns. The Retail segment covers both online, and in-store retail distribution. The company was founded by W. Michael Bissonnette on March 25, 2002 and is headquartered in Boulder, CO.