Boomer Holdings, Inc. operates through its wholly-owned subsidiary, Boomer Naturals, which provides wellness solutions to multiple target markets through multiple sales channels, including retail locations, e-commerce, and wholesale distribution networks. Boomer Naturals operates through two divisions: Boomer Botanic and Personal Protection Equipment. The Boomer Botanic division engages in the research, development, acquisition, licensing, and sales of specialized natural products which have FDA compliant ingredients and are impactful on the endocannabinoid system. The Personal Protection Equipment division consists of selling face masks and other personal protection equipment like gloves, gowns, and hand sanitizers. It sells health and wellness products and services geared toward alleviating pain, anxiety and improving general wellness through its proprietary lines of CB5 products. Boomer Naturals PPE, established in 2020, offers consumers and businesses quality and reliable PPE. Boomer Naturals' products are available online, in Boomer Naturals retail stores, as well as at CVS, Tommy Bahama retail locations, and resorts and golf shops across the country. The company was founded on March 31, 2016 and is headquartered in Las Vegas, NV.