Cervus Equipment Corp. engages i the provision of equipment solutions to customers in agriculture, transportation, and industrial markets. It operates through the following segments: Agriculture, Transportation, Industrial, and Corporate. The Agriculture segment operates through John Deere agricultural equipment. The Transportation segment comprises of Peterbilt transportation equipment. The Industrial segment consists of Clark, Sellick, Doosan, JLG and Baumann brands. The Corporate segment focuses in strategic business development, finance, information technology, human resources, accounting, payroll, and other support functions. The company was founded by Peter Alan Lacey on January 10, 1980 and is headquartered in Calgary, Canada.