CURE Pharmaceutical Holding Corp. is a biopharmaceutical company, which engages in the development and manufacturing of drug formulation and drug delivery technologies in novel dosage forms to improve drug safety and patient adherence. It operates through Cure Operations and Sera Labs Operations segments. The Cure Operations segment include development and manufacture of pharmaceutical and wellness products. The Sera Labs Operations segment comprises selling of wellness products through direct to consumer and wholesale channels. The company was founded by Robert Steven Davidson on May 15, 2014 and is headquartered in Oxnard, CA.