Fire & Flower Holdings Corp. engages in the sale of cannabis products. It operates through the following segments: Retail, Wholesale Distribution, Digital Platform, and Corporate. The Retail and Wholesale Distribution segments offers cannabis products and accessories to the adult-use market in provinces where the sale of cannabis is legal. The Digital Platform segment develops digital experiences and retail analytical insights. The company was founded on December 12, 2017 and is headquartered in Toronto, Canada.