Alcanna Inc. sells alcohol and cannabis. The firm operated within two reportable business segments: Liquor Operations and Cannabis Operations. Each segment is a distinct unit that offers different products and services, has separate management structures, and their own marketing strategies and brands. Segmentation is based on differences in the regulatory environments of Liquor and Cannabis and reflects the basis on which management measures performance and makes decisions regarding the allocation of resources. The company was founded by Henry Andrew Bereznicki and Irving Kipnes in 1993 and is headquartered in Edmonton, Canada.