Massmart Holdings Ltd. engages in the distribution and retailing of general merchandise and consumer goods. It operates through the following segments: Game, Builders, Cambridge and Rhino, and Massmart Wholesale. The Game segment includes trading of general merchandise, food, and liquor. The Builders segment offers do-it-yourself (DIY), home improvement, and building materials. The Cambridge and Rhino segment focuses on the food retailing. The Massmar Wholesale segment refers to trading food, general merchandise, liquor, food wholesaler, retailer, and buying association. The company was founded by Mark James Lambarti in 1990 and is headquartered in Sandton, South Africa.