Rentokil Initial Plc engages in the provision of business support services. The firm through its products and services protect people from the dangers of pest-borne disease and the risks of poor hygiene. It operates through the following geographical segments: France, Benelux, Germany, Southern Europe, and Latin America. The firm focuses on route-based services, predominately in pest control and hygiene as well as other smaller specialist services including plants, medical services, property care and specialist hygiene. The company was founded by Harold Maxwell-Lefroy on September 29, 1924 and is headquartered in Camberley, the United Kingdom.