Newcity (Bangkok) Public Co., Ltd. engages in the distribution of pantyhose, cosmetics, innerwear and exercise outfits. It operates through the following segments: Textile, Cosmetics, and Others. Its clothing product line includes stockings and socks under the brands Cherilon and Goldenlegs; nightwear and underwear under the brands Kara and Cherilon Intimate; exercise and ballet clothes under Cherilon-Ex and Dans Mate; fashion shirts and trousers under Cherilon Basic and Cherilon Leggings; and men's underwear under the Sanremo brand. Its cosmetics products include facial care products under the Misasa brand and body care products under the Scruple brand. The company was founded by Boonpakorn Chokwatana on January 1, 1964 and is headquartered in Bangkok, Thailand.