Shufersal Ltd. is a retail group with the supermarket chain in Israel. It operates through the following business segments: Retail, Real Estate, and Be. The Retail segment engages in marketing and sale of food and other products. The Real Estate segment includes the ownership and rental of various types of real estate assets including commercial centers and other assets. The Be segment operates in the pharmaceutical field through branches that sell mainly cosmetics, comfort and toiletries, medicines and food supplements. The company was founded on January 14, 1957 and is headquartered in Rishon Le-Zion, Israel.